How Anticipating Analytics is Transforming Performance Advertising And MarketingWhether you're forecasting campaign performance for a customer or your firm's very own initiatives, predictive analytics supplies a valuable initial step to data-driven decision-making. Nevertheless, it's important to remember that anticipating versions are probabilitie
How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark
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